This - is Nomad!
About Nomad Fire Co.
“Where Fire Meets Freedom”
Nomad Fire Co. is a collective of brands that are aiming to reinvent fire. Literally. We are European pioneers at the intersection of culinary innovation, craftsmanship, and outdoor experience. Fueled by passion and driven by vision, we are building the future of outdoor cooking—with brands that inspire people to step outside, explore, and gather around the fire.
From the iconic kamado’s of Grill Bill to the power of quietness and fuel efficiency of the Smokey Bandit pellet smokers—each brand within Nomad Fire Co. tells its own story, yet shares the same core values: strength, character, and control.
Our Philosophy
We believe fire brings people together. That outdoor cooking is not just about food – it’s about creating moments. About scent, sound, and glow. About hands at work, eyes lighting up, and stories being shared under the stars.
That’s why we create products that don’t just perform – they inspire. Designed with care, built to last, and crafted to create lasting memories.
What We Do
Nomad Fire Co. is a growth platform for bold outdoor cooking brands
We develop, distribute, and elevate brands that make an impact—guided by a sharp eye for design, sustainability, and innovation. By combining European quality with global ambition, we’re shaping the future of outdoor cooking.
Strategic brand development
Innovation in design and functionality
Sustainable production and sourcing
International growth and partnerships
Our Brands
- Grill Bill – Not Just a BBQ
- Smokey Bandit – Silent. Efficient. Powerful.
- (Coming 2026) – A revolutionary open-fire concept
Maarten de Koning
Founder & CEO
For over 20 years, I’ve been captivated by fire and food. My professional journey has taken me across the globe—from video game development studios to gazillion trade show events—but wherever I went, I always found myself drawn back to the flames.
Whether grilling fresh fish on a remote beach or slow-cooking meat deep in the forest, outdoor cooking has never just been a hobby. It’s my way of connecting with the world. At Nomad Fire Co., I bring that same spirit of adventure into every product we create—tools built to enjoy, to endure, and to turn every outdoor meal into a moment.
“I believe the best ideas are born around a fire—when hands are busy, minds are open, and people come together to share knowledge and spark new thinking.”
Bobby van Wordragen
Founder & Firestarter
I was thirteen when I first fell in love with the outdoors. I’d spend entire weekends by the water – fishing, making fires, cooking simple meals. My first ‘outdoor kitchen’ was nothing more than an aluminum tray, some chicken wire, and a few briquettes. That’s where it all started.
That early passion for fire, simplicity, and doing things myself never left me. As a marketer, entrepreneur, and outdoor cooking enthusiast, I now channel that same drive into strategy and brand building. With Nomad Fire Company, I’m creating a house of fire-powered brands – for people who take outdoor cooking just as seriously as I do.
“I believe in brands with character, products with a story, and people who cook outdoors like their life depends on it.”
Fleur Wouterse
Office Manager
I was thirteen when I first fell in love with the outdoors. I’d spend entire weekends by the water – fishing, making fires, cooking simple meals. My first ‘outdoor kitchen’ was nothing more than an aluminum tray, some chicken wire, and a few briquettes. That’s where it all started.
That early passion for fire, simplicity, and doing things myself never left me. As a marketer, entrepreneur, and outdoor cooking enthusiast, I now channel that same drive into strategy and brand building. With Nomad Fire Company, I’m creating a house of fire-powered brands – for people who take outdoor cooking just as seriously as I do.
“I believe in brands with character, products with a story, and people who cook outdoors like their life depends on it.”
The Spirit of the Stag
At the heart of our logo stands the stag – not just a symbol, but a statement.
Majestic, alert, and always aware of its surroundings, the stag represents everything we stand for: freedom, resilience, and the untamed beauty of the wild.
Like the nomads of old, the stag roams with purpose – never lost, always in search of something greater.
It reminds us that fire is not just survival, it’s a calling.
A way to gather, to grow, and to connect with nature – and each other.
In every product we design, every flame we spark, the spirit of the stag lives on.
